The Khatt Foundation, curated by Huda Smitshuijzen AbiFares, launched the Typographic Matchmaking sequel — Typographic Matchmaking in the City V2.0 project — which focuses on typography’s use in place making within an urban context.
Just like the first Typographic Matchmaking project, there are 5 teams of matched designers, only this time there architects are on board, along with major new ingredients. This time as well, my friend Khajag Apelian and I, are both part of 2 of the teams in the project.
What remains the same:
-5 teams of designers from Europe and the Middle east
-The aim is to create 5 pairs of matching Latin and Arabic typefaces
-Showcase the result in a book and an exhibition (typographic Matchmaking, El Hema)
-Each team now includes an architect
-Latin and Arabic typefaces are both created from scratch
-The outcome is not a text face but a display one inspired from the urban cities of Europe and the middle east, more specifically Amsterdam and Dubai/Beirut
-Showcase the process and the result in a book and a participatory public art space
-A group of designers and film makers accompany the project and the teams, documenting each step to produce the book and a documentary movie. Both the film feature and the book are to represent means of exploring the project as a creative process and and a showcase for the outcome.
TEAM 1 Story Line, Fluidity & Friction
Max Kisman (Netherlands),
Naji El Mir (Lebanon/France),
Hisham Youssef (Egypt/UAE)
TEAM 2 DNA, Latin & Arabic Double Helix
Rene Knip (Netherlands),
Jeroen van Erp (Netherlands),
Reza Abedini (Iran/Netherlands),
Khajag Apelian (Lebanon)
TEAM 3 Urban Rulers, City Metrics
Erik van Blokland (Netherlands),
Pascal Zoghbi (Lebanon),
Joumana Al Jabri (Saudi Arabia/Syria/UAE)
TEAM 4 Local Reference System
Artur Schmal (Netherlands),
Wael Morcos (Lebanon),
Richard Wagner (Germany/UAE)
TEAM 5 The Kashida Project
Melle Hammer (Netherlands),
Yara Khoury (Lebanon),
Stealth: Ana Dzokic (Serbia) & Marc Neelen (Netherlands)
Three meetings took place already, the last one ended few weeks ago.
Amsterdam February 09 was the first meeting during which the teams explored Amsterdam. The trip included launching the project, briefing the teams, discussing the general concept and requirements. Presentation by each participant took place at Mediamatic. The paired designers took the time to get to know each other and sit for brief brainstorming sessions as well as random discussions.